What video formats does RIEDEL produce for marketing purposes?

Property videos, location videos, storytelling videos and aerial footage captured by drone – either individually or in combination. RIEDEL’s marketing studio produces all four in-house. The most appropriate combination depends on the type of property, the plot of land and the target buyer group.

How much does a property video cost — and is it included in the marketing brief?

Production forms part of the marketing brief and is not a separately priced individual service. There is therefore no price list for videos. The formats to be used are determined during the marketing consultation and set out in writing.

What is the process for producing a property video?

In five steps: concept and briefing, shooting schedule, shooting day, post-production, and final approval by the client and broadcast. There is more coordination between the initial brief and the shooting day than between the shooting day and the finished film.

How long does it take to produce a property video?

It is the filming schedule, not the editing, that is the deciding factor: it is determined by lighting and weather conditions, with post-production following on from that. A general estimate in terms of weeks would therefore be of little use. The only reliable approach is to plan backwards from the planned market launch.

Is it permitted to take drone footage over residential areas in Munich?

There is no one-size-fits-all answer to this, as it depends on the location, flight altitude and the plots concerned. Before each shoot, the production team checks whether permission has been granted to fly over the specific address, and if so, what form that permission takes. This does not constitute legal advice. The assessment for each individual location remains binding.

On which channels is the video played?

In the property brochure, on property portals, on RIEDEL’s social media channels and via the Christie’s International Real Estate network. A tailored version is produced for each channel using the same footage.

Can I commission a property video even without a sales mandate?

No. The Marketing Studio produces content exclusively for houses and flats under its own sales mandate and does not act as a service provider for external commissions. A video production project on its own is therefore better handled by a film agency. If, on the other hand, a sale is on the cards, it makes sense to start by assessing the property’s value.

Property videos in Munich — moving images for premium sales

Last updated: 24. August 2026 | Reading time: 10 minutes

Spaces, sightlines and surroundings appear different in motion than they do in still images. That is why video production is an integral part of RIEDEL’s marketing remit, rather than an additional service.

The extent to which a property is showcased depends on its value. Every marketing campaign therefore begins with a valuation.

A film takes viewers on a tour of the entire house, showing how the rooms flow into one another, how the light changes throughout the day, and how the plots sit within their surroundings. At RIEDEL, property videos for high-end residential properties in Munich are produced in our own in-house marketing studio. Concept, filming and editing are all handled in-house rather than by an external service provider. For a family-run business based in Munich since 1982, the presentation is part of the consultancy service and not an outsourced ancillary service. Property owners can find local contacts at our branches in Munich and the surrounding area.

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The decision will be made before the product launch

A photo gallery shows individual rooms, which the viewer must piece together into a whole. A property video in Munich, on the other hand, takes prospective buyers on a tour through the house: from the entrance, along the line of sight to the living area, and out onto the terrace. It is only in this context that the ceiling height, the view and the distance to neighbouring buildings become clear.

This changes who turns up for viewings. Prospective buyers who are not taken with the floor plan or the surroundings are less likely to book a viewing, and those who do come are already familiar with the property. For owners, this means fewer appointments with strangers in their own home. The decision on whether to film is therefore made before the property is put on the market. Once published, the video would be added retrospectively rather than being part of the original plan.

Property, location, history – the four formats

There are four formats to choose from, either individually or in combination. The format chosen to accompany a property in Munich as a promotional video depends on the layout of the property and the target buyer group.

The selection depends on the property and the target buyer group

A penthouse thrives on its views and the way the light falls; a house with a large plot on the aerial perspective; a listed historic building on the details that the camera needs to scan more slowly. Then there’s the target buyer group: viewers from abroad need more context about the surroundings than someone who is already familiar with the neighbourhood.

A property video for a Munich address is never the starting point, but follows the valuation. The extent to which the presentation can be developed only becomes clear once the scale of the project has been established. The process involved in this step is described in ‘Property Valuation in Munich’. In the top price segment – for example, with luxury properties in Munich – buyers expect a presentation of this calibre. There, a video is the norm rather than the exception.

Where the finished video will be played

A film only has an impact if it is shown where buyers are looking.

Portals and social media

On property portals, the video appears in the property listing alongside photos and a floor plan. For social media, this is turned into a short property video clip that piques viewers’ curiosity in just a few seconds and directs them to the full version. Video marketing for property in Munich therefore consists less of a single video and more of several edited versions of the same footage, one for each channel.

International prospective buyers

A video bridges the distance by serving as a substitute for an initial viewing whilst prospective buyers are not yet in the city. RIEDEL is part of the international property network run by Christie’s International Real Estate and, through this, reaches buyers who are not searching on German property portals. Christie’s International Real Estate explains how this network works. With discreet marketing, there is an additional task: a property can be shown to a select group in advance without anyone having to walk through the rooms.

Property videos in Munich with RIEDEL

Production takes place at the RIEDEL Marketing Studio – the very place where property brochures, online listings and buyer-facing content are created. The work therefore does not end with the handover of a file, as is the case with a subcontracting job. The video marketing for a Munich property follows the same approach as the rest of the marketing, and this is evident from the sequence of events alone, as the staging of the rooms is completed by the day of filming. The scope of this work is described in ‘Property Staging in Munich’. For this marketing work as a whole, RIEDEL was awarded the title of Estate Agent of the Year 2025 (Bellevue).

A video production in Munich as a one-off commission for a third-party property, however, is not part of the service offering. Filming is carried out for houses and flats that RIEDEL markets itself. The framework for this is described in ‘Selling Property with RIEDEL’.

Editing, colour grading and voice-over

Once filming is complete, post-production determines the overall effect of the footage. Editing sets the pace and sequence; colour grading harmonises the lighting moods across different rooms and shooting times; and a voice-over explains what the image alone does not show: year of construction, architecture and potential uses. The language and subtitles depend on whether the video is to be shown regionally or internationally.

Peter Suska

Creative Director

I would be happy to advise you by phone, email or in person on site. I look forward to talking to you.

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Send me an email with your request. I will get back to you as soon as possible.

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Five steps to a finished film

There are five stages between the initial consultation and publication.

Marketing concept and video briefing: identifying what the target buyer group looks for, what story the house has to tell, and what formats are required to convey this.
Shooting schedule and property preparation: scheduling according to light and season, the sequence of rooms, and coordination with the styling and the residents.
Shooting day: interior and exterior shots; aerial shots only where flight authorisation has been granted.
Post-production: editing, colour grading and voice-over, plus short versions for social media.
Approval and distribution: The owner reviews the final cut, after which the film is featured in property listings, online portals, on social media and across the Christie’s network.

How long this takes depends less on the editing and more on the filming date: a garden needs foliage, a terrace needs sunshine. A sale in January is planned differently from one in May. The filming date is therefore set by working backwards from the desired marketing launch date.

Preparing for the day’s filming

Part of the preparation is the responsibility of the owner. The rooms must be tidied up and, where necessary, decluttered, as the camera picks up on clutter more clearly than the human eye. Personal items such as photos, documents or nameplates must be removed beforehand, as must any vehicles with visible number plates in the driveway. If a staged shoot is planned, the property is furnished first and then filmed.

A drone video for a property in Munich also requires a preliminary check: it is not permitted to fly over all residential areas, and neighbouring properties or people must not be recognisably captured in the footage. Flights are only carried out where permitted and authorised.

In-house productions rather than stock footage

The regularly updated overview lists the houses and flats in the city and the surrounding area that have already been let.

Frequently asked questions about property videos

A property video answers questions that prospective buyers would otherwise only ask during a viewing: how the rooms are laid out, how the light falls, and what the surrounding area is like. This works in two ways. Buyers who would otherwise have clicked away after viewing a photo gallery stay on the page. Those who aren’t keen on the layout can tell this before even making an enquiry. Just how significant the effect is depends on the location, condition and asking price.

Personally there for you – in Munich and the surrounding area

Call us, send us a message or arrange a personal appointment. We are happy to be there for you at our headquarters on Königinstraße and at our offices in Nymphenburg, Schwabing, Bogenhausen, Grünwald, Gräfelfing and Starnberg. We look forward to seeing you!

RIEDEL Head Office