Digital Marketing Manager (m/f/d) – Focus on performance and marketing automation

For you, performance isn’t a method, but a mindset. 

You focus on impact rather than reach and view marketing as a system – from the first advert right through to conversion.

At RIEDEL, we don’t see marketing as a support function, but as a strategic driver of growth. Our activities make a measurable contribution to the company’s success – and now we’re looking for you to help us build on this impact.

You can expect a dynamic environment with a start-up mentality, personal responsibility and genuine creative freedom. A strong team spirit, targeted professional development and a high-quality working environment are all included.

Performance & Campaign Management

• Planning, management and analysis of digital campaigns (Meta, Google, LinkedIn)
• Implementation of retargeting strategies and systematic testing (A/B, creatives, landing pages)
• Responsibility for tracking and conversion set-ups (GA4, HubSpot, Etracker, Ads Manager)

Marketing Automation & CRM

• Use of marketing automation for segmentation, automation and tracking
• Development of lead nurturing workflows, scoring models and trigger chains
• Coordination of interfaces between CRM, the website and portals

Website & Conversion Optimisation

• Managing the further development and expansion of the website
• Optimisation of loading times, SEO structures, conversion paths and page layouts
• Use of AI for keyword analysis, content creation and testing

Data, automation & reporting

• Setting up and optimising automated dashboards (Looker Studio, HubSpot, Power BI)
• Development of scalable workflows to improve efficiency
• Conducting data-driven analyses of target audiences and the competition

Content, Channels & Digital Presence

• Managing the publication of property listings on relevant portals
• Developing content for the website, newsletters, social media and blog (including AI-supported content)
• Management of digital shop window displays at all locations
• Optimising local visibility (Google Business, SEO, AI search)

Strategy & Further Development

• Linking individual measures to form effective digital pathways
• Further development of marketing through pragmatic and effective digitalisation
• Optimising campaign effectiveness through data-driven analysis, automation and testing
• Selection and integration of new tools offering genuine added value (e.g. AI, automation)
• Responsibility for the digital marketing stack and its further development in line with clear business objectives

• Several years’ professional experience in digital marketing, ideally in an agency setting
• A degree in digital marketing or equivalent qualification
• Extensive experience with HubSpot Marketing Automation
• Proficiency in using CRM systems and conversion tracking
• Experience in using AI tools (e.g. ChatGPT, Midjourney, Perplexity)
• Technical understanding of websites, POS solutions and newsletter systems
• Analytical thinking and a keen understanding of user behaviour and prioritisation
• Excellent command of German and confident communication in English

Your team

You’ll work directly with our Marketing Director, Social Media Manager, CRM Manager and our AI expert. You’ll be supported by our in-house team for photography, video and design. We create our own content, campaigns and systems – we don’t rely on external service providers.

• Wellness Pass for your health
• Freely selectable mobility allowance
• JobRad leasing
• Modern headquarters by the English Garden
• Flexible working hours and remote working
• High-quality workspace in our own marketing studio
• Bonus for achieving targets
• 30 days’ holiday
• Training programmes focusing on performance, AI and automation
• In-house team for photography, video, design, copywriting, CRM and IT

In that case, we look forward to receiving your application!

Please send us your full application, including your salary expectations and your earliest possible start date.

We look forward to getting to know you!